Most launch problems are not bugs. They are visitors who do not understand the offer, do not trust it, or cannot find the next step. This checklist covers both the technical basics and the human questions, so you catch both before you announce.
Message
- A stranger can say what you sell and who it is for within five seconds of reading the top of the page.
- The headline names the outcome, not the technology.
- There is one primary action, and it is visible without scrolling.
- Jargon is explained or removed.
Trust
- Pricing, or how pricing works, is easy to find.
- Real proof is on the page: named customers, numbers, examples or screenshots.
- Contact details, an About page and a privacy policy exist.
- Claims you make can be backed up.
Pages and flow
- Every link and button works.
- The path from landing page to sign-up or purchase has no dead ends.
- Forms confirm submission and send you the entry.
- Error and 404 pages point somewhere useful.
Mobile and speed
- Text is readable and buttons are tappable on a phone.
- No horizontal scrolling at 375 pixels wide.
- Images are compressed and have alt text.
- The page loads in a few seconds on a mobile connection.
Search and sharing
- Each page has a unique title and meta description.
- Social preview image and title look right when pasted into a chat.
- A sitemap exists and the site is not set to noindex by accident.
Measurement
- Analytics is installed and counting visits.
- You have defined what counts as a conversion and are tracking it.
How to cover the human questions fast
The technical checks take an afternoon. The message and trust checks are harder because you are too close to your own page. Run an AI review and read the objections: they are a quick way to see what a first-time visitor would question. Fix the top three, re-run, then launch.
Try it: run a free review at realreaction.ai or see pricing.
RealReaction AI