RealReaction AI
If you build or manage websites for clients, a pre-launch review is an easy service to add. It gives the client a clear reason to pay for a second look, it catches problems before they become awkward conversations, and it gives you something to repeat after every redesign.
What the service is
A pre-launch review checks a page the way a first-time visitor would. It answers: is the offer clear, is the page believable, and what would make someone hesitate? You deliver a short report with scores, the main problems and ranked fixes.
With RealReaction AI, a panel of 30 simulated visitors reviews each page, and you can export a PDF report with your own branding on the Agency plan. The panel is simulated, so present it as a fast, structured first read, not as research with real customers.
Agency accounts add their own name, logo and brand color, and can hide RealReaction sign-up prompts on shared reports. The brand shown is an example.
Where it fits in your projects
- Before launch. Review the main pages and fix the top issues with the client.
- After launch. Re-run the review to show what improved.
- Redesigns. Review the old and new versions so the client sees the difference.
- Retainers. Add a monthly or quarterly review as part of a care plan.
How to price it
Your cost per review is small. Agency plans range from $99 a month for 70 credits (5 client sites) to $299 a month for 250 credits (25 client sites). A page review uses 1 credit and a multi-page journey review uses 2, so a review costs roughly $1.20 to $2.80, depending on your plan and review type.
What you charge should reflect the value to the client and your time, not your cost. Common ways to package it:
| Package | What the client gets | Notes |
|---|---|---|
| Add-on | One pre-launch review of the main pages, with a short summary | Price it as a flat fee per project |
| Review and fix | The review, plus your time to fix the top issues | Price it by the hour or as a fixed package |
| Care plan add-on | A review each month or quarter, plus a short report | Price it as a monthly line item |
Choose your own prices. As a rough reference, small-business website audits from freelancers commonly cost $50 to $195 on marketplaces, and agency audits can cost $1,000 or more (prices checked November 2026).
How to run it in practice
- Add each client site and run a review on the pages that matter most: home, main product or service page, and contact or checkout.
- Read the stuck points first and group them into three to five fixes.
- Send the branded report with a one-paragraph summary in your own words.
- After the fixes, re-run the review and show the change.
A client report carrying the agency's name and logo. Scores shown are from a review of one of our own sites.
Keeping it honest
- Say the panel is simulated, and do not describe the results as customer research.
- Pair the review with real data, such as analytics and customer feedback, when the client has it.
- Do not promise outcomes like higher sales. Promise a clearer, tested page.
Common mistakes
- Reviewing only the home page. Clients lose people on product and pricing pages too.
- Handing over the report with no summary. Clients want your recommendation, not raw output.
- Not re-running after changes. The second report is what proves the value.
Try it on one client page
Run a free review on a client's page and see what comes back. When you are ready to cover several clients, see the Agency plan.