Websites for SaaS
30 simulated buyers review your homepage, pricing and sign-up pages and tell you what's unclear.
Illustrative examples, not results from a real site.
The headline describes features, not outcomes
Panelists couldn’t say in one sentence what the product would change for them.
Pricing tiers are hard to compare
Visitors couldn’t tell which plan fit their team size.
Sign-up asks for too much, too soon
Several dropped off when asked for a phone number before seeing the product.
Find out if buyers get your value in the first screen.
See which plan people pick and why.
Follow visitors from homepage to sign-up and see where they drop.
Test a product site with shared credits. Re-run reviews when you make changes.